For the Storm’s annual Breast Health Awareness Night on Sunday, August 18, the Storm partnered with the Swedish Cancer Institute to provide education and awareness to fans with important health and screening tips.
The Storm raised $25,000 for the Swedish Cancer Institute Patient Assistance Fund through various channels including an online silent auction, ticket kickback offer, 50/50 Raffle, and other monetary donations from fans. Items offered in the auction included the game-worn Swedish Cancer Institute jerseys, Storm collectibles, other sports memorabilia and local PNW experiences.
In 2018, the Storm unveiled its Breast Health Awareness campaign, ‘Why We Wear Pink.’ In 2019, the Storm continued with the campaign and showcased, Lori, a breast cancer survivor who was featured in the 2018 ‘Why We Wear Pink’ campaign. Storm player, Jordin Canada, surprised Lori during a follow up interview and invited her to the BHA game. The Storm also shared a feature on Coach Dan Hughes and his two Swedish doctors who helped him on his road to recovery from his personal bout with cancer. At the BHA Night game, the Storm provided fans with the opportunity to customize “I Wear Pink For” posters to celebrate and honor loved ones who have battled or are battling cancer.
In 2018, the Storm raised $20,743 for the Swedish Cancer Institute Patient Assistance Fund.